Yeashin Kim has a lot to live up to. Launching her collection just last year, the young designer has been lauded as one of Selfridge’s Bright Young Things and tipped as One to Watch by Fashion Scout. With a basic concept of fusing 60’s style with traditional Korean tailoring, the designer has an eye for detail and penchant for intricate embellishment. I think it’s fair to say the bar had been set high for the LCF graduate.
Defying the rain outside, the show started to a sing-song trill. With girlish fun clearly on the agenda, Yeashin’s collection attempted to inject a bright burst of Bavarian colour into a dreary day at Fashion week. Sheer fabric panels in bright pastel blues, pinks and yellows were teamed with flowing metallic skirts and dresses. True to form, the best pieces were studded with embroidered flora and tailored with neat ruffles. Contrast sleeves and two-tone patterns were used to stunning effect, with delicate, light ruffles and cuffs filling the room with a summery breeze; contrasting with the rain outside.
At high points the show was a girly, dreamy and feminine affair, exhibiting Yeashin’s fun, playful style. Fresh faced makeup combined with long hair, occasionally braided or offset against a simple sailor hat, helped to accent the clothes a Germanic, chocolate-box feel. Stunningly, Yeashin created a look which was both simplistic and interesting. Heavy blusher combined with natural look lips and eyes helped heighten the china-doll feel of the show as a whole.
Yeashin provided what so many other designers have failed to do this season: a sense of fun. Not bright, metallic fun; but actual, girly, dressing-up box style fun. Her playful, tongue-in-cheek style will be perfect to emulate in a season which will be filled with showy, structured vibrancy. With this collection Yeashin has truly set herself apart from the rest of the fashion crowd, and CUB magazine has noticed.