The Aftermath: Vodafone London Fashion Weekend

We all know London Fashion Week is the big event in town and tickets are like gold dust.  So what do you do if you’re not a lucky one holding a ticket?

There is an easy solution: Vodafone London Fashion Weekend.  Just after London Fashion Week finishes, Somerset House gears up again, putting on a four-day event allowing fashion lovers to watch highlights from our favourite designer collections.

After counting down the weeks, I could barely contain my excitement when walking through the doors of Somerset House. Everyone was dressed to impress. Nevertheless, being a fashion event, you know at least one person will take their outfit to the next level.  On this particular day, it was actually a couple who dressed like clowns: extravagant make-up, waistcoats and bow ties, the works.  They completed their look with feather and flower covered top hats. Talk about eye-catching!

Once I got over this, I headed to the Show Space Catwalk, just in time to see the AW13 Trend Show showcasing British and International fashion.  The show kicked off with the Pretty in Pink trend.  Each 80s inspired outfit tended to have at least one bold pink statement piece, complemented by white and pastel pink pieces, giving the collection a girly romantic feel.  Overall, the brightness and freshness of the collection left me looking forward to spring.

Back to Nature was the second trend. The wet-look hairstyle suited this collection best as it enhanced the outdoor feel. I expected tree prints and rich browns, as shown in Mary Katranzou’s and Mulberry’s AW13 collections, to dominate this collection, but fur took centre stage.

Next up was a revitalisation of last season’s geometric look. The Shape Up trend had a House of Holland and Matthew Williamson flavour with its display of dazzling retro prints.  After the final outfit of this collection was seen, the music suddenly changed from cheery to dreary.  Cue an eerie atmosphere that signalled Victoriana.  The ensembles were elegant, highlighting the powerful female.  It was clear from this Chanel and Armani inspired collection that monochrome and lace will struggle to ever go out of style.

Later in the day, I caught the SS14 Julian Macdonald show. Using mainly metallics and sequins, Macdonald created an elegant evening collection. His intention to exaggerate femininity with skin-tight revealing dresses and jumpsuits was clear.  A surprising treat, indeed.

So the catwalk shows had finished and there was nothing else to do but go home right? Actually, no. I headed to the Vodafone Lounge where journalist Hillary Alexander shared her experiences of working in the fashion industry.

After this long day, my only thought was that February 2014 cannot come round soon enough!

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