London Fashion Week: Holly Fulton

I am proud to announce my definitive favourite from London Fashion Week SS15. It’s colourful but calm, it’s floral but it’s also geometric, it’s discreet but it’s also loud, it’s straight but it floats, it’s girly but it’s modern, it’s pretty but it’s cool. It is, of course, Holly Fulton’s upcoming spring/summer collection, and it has filled me with an inconceivable desire to splash the cash and re-design my wardrobe accordingly.


Relatively new to the LFW-scene, the Scottish designer brings a new quirk and fire of youthful energy to sight. After studying at Edinburgh College of Art and the Royal College of Art, it’s hardly a challenge to identify Fulton’s skilled-artisan in her signature graphic prints and want for colour. While many in the trade have made a name in luxury minimalism, Fulton holds the other end of the stick, in which she embodies a modern approach to old-fashioned glamour.

This summer saw a surge of t-shirts tucked into summer-midi skirts that float in the wind, pinching in nicely around the waist. This combination looks as though it may be here to stay if Fulton’s SS15 range is anything to go by. And coincidently, it is Fulton’s midi-skirt and t-shirt look that had me from the start and will no doubt feature the most from her upcoming range. Michael Kors also exhibited floaty floral midi’s last week at New York Fashion Week, so rest assured floral fans that this look will be returning for another season of sun.

Other favourites include the geometric embellished midi-dress and black and white gingham pleat trousers, though perhaps the most striking looks on the catwalk were those that gave off a monochrome 60’s impression. Yet, despite the perfect mix of textures and summer cuts on show, Fulton did not shy away from a steady dose of black on the palette for next season in order to illuminate the other, more eye-catching colours.

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