The ‘Mind of Mine’ star has turned his talents to fashion design
From baby-faced One Direction bad boy to broody, R&B pop house, over the past year we’ve witnessed the rebirth of Zayn Malik. Following his infamous exit from One Direction, Malik made history in becoming the first UK male solo artist to top the Billboard top 200 in America with his debut album. After a whirlwind year of breakups, fashion shows, relationships and performances, Malik has now turned to the fashion industry.
The singer has joined the likes of Kanye West and Justin Bieber in releasing tour merchandise that is more street-wear than concert-wear. Street style has seen a huge rise in tour merchandise over the past few years, from Taylor Swift in The 1975 merch to Kylie Jenner in the ‘I feel like Pablo’ tee. Malik has followed suit by releasing the latest must have merch online at zaynmalikstore.com. Meaning fans and celebrity admirers alike can wear the collection before Malik’s actual tour has even been announced. Proving this collection is much more than just gig-wear.
The collection consists of 25 original items and mainly features clean and eclectic monochrome pieces, with the occasional pop of colour and supernatural nod (green aliens feature). The pieces include an on-trend black sheen bomber jacket featuring Urdu script, which has already been spotted on the singer’s supermodel girlfriend Gigi Hadid. The line also features t-shirts with silhouette shots of the singer as well as simplistic tees with a Supreme-esque strip reading ‘Zayn’ and acronym ‘M.O.M’ standing for the singer’s debut album ‘Mind of Mine’.
Malik enlisted the help of Iron Maiden merchandise illustrator Mark Wilkinson to assist with the collection. The singer told Vogue “The art we created gives a nod to the vintage rock-band T-shirts but with my own concept”. This nod is particularly evident in ‘Z-Day’. The tshirt features a hero-like Malik escaping from an apocalyptic backdrop emblazoned with ‘ZAYN’ in red. This tee alone is sure to guarantee success as countless celebrities have sported rock merchandise sprawled with a band’s name in scarlet. This vibrant tee is clearly a nod to classic rock merchandise, Wilkinson’s forte.
The cleaner, monochrome pieces, feature a plain backdrop with contrasting graffiti sleeves and chest pieces, which pay homage to the singer’s heritage. The long sleeved tees feature Urdu writing, referencing Malik’s Pakistani heritage. When speaking to Vogue, Malik said “My family is from Pakistan, so having artwork in Urdu has huge significance to me.” The text translates, ‘Zayn’ and ‘Mind’, another reference to his debut album ‘Mind of Mine’ and both versions of the poignant tee have sold out online after just a week of sales.
Despite the high fashion design, the collection’s prices are more high street with t-shirts starting at just £25. With such a positive response to the merchandise and with all of his connections to the fashion industry, a further collection is almost certain for Zayn.