The 90’s today

A majority of those who read CUB magazine are most likely to have been born in the 90’s, or know of someone who was born, or grew up, in this decade. As the final decade that precedes the turn of the 21st century, 90’s culture has managed to maintain its presence in contemporary society.

From television shows to fashion, reruns of popular sitcoms such as Saved by the Bell and The Fresh Prince of Bel Air continue to broadcast, reaching both national and international audiences. Since first being shown over twenty-five years ago, there is no doubt that these programmes were loved by both viewers during the 90’s and today. They are reminded of life before the wave of internet dominance as moments of nostalgia are created.

These television programmes can also be seen as a platform to advertise current fashion trends – the very trends which continue to influence clothing styles todayRanging from (but not limited to) neon tones and creative prints we see Will Smith wear as the Fresh Prince, to a more ‘Preppy’ style worn by Alicia Silverstone in Clueless (1995). The edgier ‘Grunge’ look was also worn by prevalent celebrities at the time such as Winona Ryder and Johnny Depp.

The style originated via the Grunge subculture which was later developed as part of a musical movement in Seattle, WA during the 1980’s. It continued to become more widespread which then led to a rise in prominence during the 1990’s. Doc Martens, plaid shirts and dungarees are just a few of the ‘Grunge’ garments that have maintained their presence amongst contemporary trends which might be worn with a modern twist.

The 90’s was a period of transition, from dial-up internet to a more consistent use of Wi-Fi connection; a period where mobile phones were still at a progressive stage, used to make calls or send the odd text message. But today, they have become more of an ‘attachment’ to which our lives are documented. Considering the fact that not everyone owned a mobile, the 90’s might be depicted as the final decade that made it almost impossible to cancel plans at the very last minute – people had to be certain that they were committed.

To conclude this account, here are a few major events which occurred during the 90s: 



1990 – After 27 years of imprisonment, Nelson Mandela was released after successful campaigning against apartheid in South Africa. He later went on to becoming the country’s first black president in 1994.



1990-91 Iraq invaded Kuwait resulting in the commencement of the Gulf War.previe10

1992 – Disney Land Paris (previously Euro Disney) was first opened to visitors.



1995 – Larry Page and Sergey Brin met at Stanford University which led to the birth of popular search engine Google in 1998.


1996 – In Scotland, Dolly the Sheep was the first mammal to successfully be cloned from an adult cell.


1997 – Princess Diana was chased by paparazzi at high pursuit leading to her death in Paris.


1998 – Winter Olympics were held in Nagano, Japan.


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