https://www.youtube.com/watch?v=biOjQQWJUT0

Lady Garden Campaign: Fashion Gives Back

https://www.youtube.com/watch?v=biOjQQWJUT0

‘There are some superb nicknames for VAGINAS out there. We call ours LADY GARDEN. What do you call yours?’

– Lady Garden Campaign, 2016 –

Vagina, fanny, gash… whatever you call yours, The Gynaecological Cancer Fund, along with celebrities including Cara Delevigne, are on a mission to make it something you don’t feel embarrassed to talk about.

According to recent research, over a third of women admit they are too embarrassed to see a doctor regarding gynaecological issues.  In 2015 it was also estimated that around 30,000 people a year are killed from gynaecological cancers in the US alone. With early diagnosis and treatment being a significant factor in successfully overcoming the disease, being open and willing to talk about this part of your body is something everyone should embrace; doing so would literally save lives!

In an attempt to stop the stigma that surrounds the subject, The Gynaecological Cancer Fund has partnered up with TOPSHOP and designer Simeon Farrar, to create branded Lady Garden hoodies and sweats (all priced at an affordable £28). The comfy and on-trend pieces are available online and in stores and 30% of all the sales are sent straight to the Gynaecological Fund. So there’s never been a better excuse to buy more clothes!

Models Cara and Poppy Delevingne are actively involved in the campaign, and other celebrities, including Charlotte Tilbury, Millie Mackintosh and Jodie Kidd have all been spotted in their own Lady Garden jumpers. Unfortunately, fashion is not always thought of as ethical or charitable, but this is one charitable act that you can join in with, while not compromising your style.

Since the powerful campaign begun last year, 86% of women who saw it have become more comfortable saying the word vagina*. That’s a pretty impressive number. To join in the campaign – and to help increase this number even further – you can donate or officially join as a campaigner on their website: ladygardencampaign.co.uk. Alternatively buy a jumper and upload your own Lady Garden selfie onto Instagram with the hashtag, #LADYGARDENCAMPAIGN, to help make even more people aware of the initiative, as well as encouraging people to speak about vaginas without shame or fear of embarrassment.

*survey conducted on 264 women between 22nd July and 9th August 2016

 

 

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