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London Fashion Week SS17: Top Picks

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Jessica Carroll

Jessica Carroll

Last month, CUB Magazine’s Style Editors attended London Fashion Week to view the new AW16/SS17 collections. Throughout the week they were lucky enough to witness an array of amazing pieces -many from innovative new designers and brands. Below they have decided to share with you some of their personal favourites from the week, all of which are London-based and can be bought online from their websites.

Caine London (By Jessica Carroll)

Alice Barnett

Alice Barnett

Peckham-based brand, Caine London, had one of the standout showcases at this year’s LFW Designer Showrooms. Offering a selection of incredible hand painted, oversized denim pieces, Matt Allchin and Hayley Caine (the duo behind the collection) proved they have what it takes to compete with the big brands.  With the goal to ‘create wearable pieces of art to be worn until they die’, the clothing Caine London has to offer are investments that encourage fun and individuality and look better with every wear.

CAINELONDON

CAINELONDON

Worn by the likes of Dua Lipa, Bradley Simpson and Gabrielle Aplin, and already being featured in Vogue and Elle, this two-year-old brand is fast becoming a big name in the fashion industry. With their unique, vintage-inspired look (in a world where everyone else seems to be mass-producing identical, lifeless pieces) it is not hard to see why Caine London -with their refreshing attitude to fashion- are becoming such big news.

The Goods Agency (By Alice Barnett)­­

Although many argue that sunglasses are purely functional, in the fact that they protect our eyes from UV rays, a new trend has occurred in which glasses have become a popular addition to many outfits. People are beginning to realise that eyewear is the most visible accessory you can wear, for example they stay with you: they are either on your face, or propped on you head or slotted into your neckline. Glasses have become an increasingly major part of the fashion industry, and this was evident at this year’s London Fashion Week.

A company that immediately caught my eye was The Goods Agency. Based down the road in Bethn

Amy Hedgecock

Amy Hedgecock

al Green, The Goods Agency is a ‘London based wholesale, distribution, and PR agency that specialises in independent and premium eye-wear brands, accessories and lifestyle goods.’ Designers who showcased with The Goods Agency included names such as Anna-Karin Karlsson and Max Pittion. The designers represented by the brand showcased some impressive and fantastically crazy designs. For example, Anna-Karin Karlsson’s designs push the boundaries of your typical and ordinary eye wear of a basic and mellow tone coloured frame. Instead she creates frames with a 1950’s twist, (imagine the sunglasses that Rizzo wears in Grease) and by adding bold and colourful pieces to decorate the frame. Whereas sunglasses once used to be plain and standard, Karlsson has managed to redefine a collection of eyewear to become accessories, in which people will pick and choose what to wear depending on their outfit choice. One of the pairs of sunglasses on show at London Fashion Week by Karlsson, was a bold black frame pair of sunglasses with a jewelled, glittering crown caressing the frame. It is without a doubt, that if you were to wear these sun glasses, they would not go unnoticed and thus have become a standout accessory, especially on the catwalk and in the showrooms of London Fashion Week 2016.

 

As well as the bold and impressive sunglasses demonstrated through Karlsson’s designs, The Goods Agency also showcased more popular and widely worn shapes of sunglasses such as Spektre’s 2016 collection.  With the less extravagant design, Spektre’s designs suggest a subtle geek streak with the slim base and round frame of the glasses, hinting more towards a John Lennon inspiration.

Let’s not forget, that sunglasses are an all year round accessory, thus why the A/W lines were popular in showcasing sunglasses at London Fashion Week.

Missoma (by Amy Hedgecock)

West London based jewellery brand Missoma unveiled their A/W 2016 collection at London Fashion Week. The brand’s ethos is to enjoy your jewellery every day, for every occasion and their new pieces definitely match this mentality.

Amy Hedgecock

Amy Hedgecock

The brand was initially known for its bright and bold style, with Aztec inspired, laser-cut pieces. The new collection features much more understated and dainty pieces, making the jewellery perfect for a day-to-night transition. The collection includes slim gold cuff bracelets for an everyday look and elegant gem-encrusted rings for those special occasions. The stand out item of the collection is the initial-stamped pendant with a typically ‘Missoma’ longline thin necklace. This initial detail gives the piece a customisable and personal touch that is distinctly classic but also suitable for more casual everyday wear.

With over 16k Instagram followers, and collaborations with influential bloggers, Missoma is reaching a wider, more fashion-forward audience. Shop their new pieces at missoma.com or in-store at Debenhams, Harvey Nichols, Selfridges and Fortnum and Mason.

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