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FKA Twigs X Nike

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2016 saw the rise of gym wear to become an essential to any wardrobe, even if you don’t actually go to the gym. Items such as tracksuit bottoms and over-sized jumpers started to be paired with classic staples such as heels or blazers creating a sport luxe aesthetic. It seems as if the ever changing style of sportswear is again shifting to another purpose and FKA Twigs is demonstrating this in her new collaboration.

FKA Twigs has just released a new line with Nike to launch their spring 2017 collection. The musician, artist, and creator has collaborated with the athletic wear giant and partnered with their Zonal Tights collection. They have produced a variety of images and shots labelled ‘Do You Believe in More?’ The portfolio of images highlights FKA Twigs presence and inclusion of how sport wear and movement can channel self-expression and style.

The video which sits alongside the portfolio of images to promote the sportswear line has been released this week and features a group of young athletes that participate in a variety of sports. Amongst the athletes is Saskia Horton who krumps, (hip-hop style dancing) and Jay Kirton who is a karate champion. FKA Twigs stated that she ‘put together a cast of 12 incredible athletes to show that it’s about what you do in fitness gear. It’s about how you train. It’s about how those things help your movement’.

Twigs has combined her edgy artistic outlook with her passion of dancing and movement. Inspired by those who don’t view dancing as a sport, Twigs soundtracks the video with her own track ‘Trust in Me’, telling others that hard work and motivation pays off. With herself and the other athletes in the video forming complex and challenging poses, there is an extreme sense of the stunning force of their athletic flair.

Unlike FKA Twigs’ usual quirky, colourful style, the leggings and sports bras come in block colours, including black, white and red. The classic tones of the items are in stark contrast to the moody landscapes that were captured by seventeen-year-old David Uzochukwu, truly highlighting the power of modern movement as emphasis has been placed on the actions of the athletes rather than what they were wearing.

In case you have not seen the stunningly raw video, you can check it out right here:

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