Since January, when Alexandra Shulman announced she would be standing down from her job as Editor-in-Chief of British Vogue after 25 years, the fashion world has been ablaze with speculation over who would take over the highly-influential role.
Many expected Conde Nast to hire one of their experienced fashion or features staff already at the publication. But, as of Monday, it was revealed that this would not be the case and Edward Enninful was confirmed to take over from Shulman.
But who is Edward Enninful? Born in Ghana, Enninful moved to London as a child and was model-scouted on the tube at age 16. From then he joined i-D Magazine and became the youngest ever fashion director for an international publication, at only 18 years old. Since then he has worked for many international publications, including American and Italian Vogue. His work is so evocative and influential that Enninful’s ‘All Black’ 2008 Vogue Italia issue became the magazine’s top-selling issue.
In 2011, Enninful was given the role of W magazine’s Editor-in Chief, with many crediting him with bringing relevance to the struggling publication again.
Influential within the fashion community, Enninful counts the likes of Kate Moss and Naomi Campbell as close friends. However, not only is his influence acknowledged by fashion-insiders, even the Queen is aware of his work. In 2016 he was awarded an OBE for services to diversity in fashion. This diversity is a well-known feature of Enninful’s work and is something many people are celebrating upon his succession to the editor role.
Enninful will be the first male editor of Vogue in its 101-year history, and the first ever black editor of a mainstream British style magazine. With fashion well-known for its lack of inclusivity, there is no wonder why so many people are celebrating this switch-up in representation within the company.
Many, including myself, are excited for the direction in which Enninful could take Vogue. Expectations include the use of more provocative imagery, as well as higher-levels of political referencing and diversity within the publication. With Shulman set to leave in the summer, the wait to see what Enninful is planning for Vogue will soon be over!