A New Era at British Vogue

With a new magazine era under the watchful eye of Edward Enninful as Editor-in-Chief of British Vogue, the announcement this week of new additions to the Vogue team didn’t come as a shock to anyone. Enninful himself made history when he became the first black editor for Vogue, demonstrating the diversity the magazine appears to be undergoing. 

In light of his new role he has replaced some of the longest serving members of the Vogue team due to their decision to ‘follow’ Alexandra Shulman out. One of the key people leaving after Shulman, Emily Sheffield, who was both her deputy and notably David Cameron’s sister-in-law, left such a mark on the magazine that her decision to go has been dubbed ‘vrexit’, an exit from Vogue. Leaving in the most Vogue-esque way she could, Sheffield did not publicise her departure; instead she sent everyone invitations to her leaving party.

Enninful has decided to fill the shoes that great figures have left behind, with high profile replacements who have all individually made great marks on the industry. Naomi Campbell, Kate Moss and Steve McQueen were all announced as contributing editors to the publication this week. Back in August, Campbell criticized Vogue on Instagram about the exclusivity and lack of diversity in Shulman’s Vogue team, thus making her appointment a defining figurehead for the magazine.  Following this announcement, it was also stated that Vanessa Kingari would be the new lead publisher; her previous credentials as publisher of GQ show she’s clearly qualified for the role and will smoothly bring Vogue into the Enniful era.  


The announcements of new contributors and publishers demonstrate a further shift to modernize the magazine, since in the age of social media, everything is under scrutiny. It is easier to spot the lack of ethnic diversity in fashion shows. In order to reflect the diversity in the world, the industry needs to make changes. Edward Enninful is sure to make increasingly more changes to the publication in order to create his own stamp; they seem to be coming in thick and fast considering he’s only held the helm for 2 months. All of these changes are sure to slow down as he begins to clutter his ‘minimal desk’ with ideas that mark his reign, as one that will shape the magazine for potentially the next 25 years.

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