Style’s Top 5 Cruelty-Free Brands

For many people, makeup is an incredibly important part of their daily routine. For me, makeup serves both as a confidence booster and as a method of expression, allowing me to experiment with colours and techniques depending on my mood. However, although many people seem to be aware of the origins of the food on their table, socially responsible makeup never seems to be as prevalent. Whilst many major makeup companies do still test on animals, there are many amazing (and often more affordable brands) which champion ethical beauty and skincare. Here are Style’s top 5 picks, and our ratings on their price point and the items which are especially worth checking out.

  1. The Ordinary

Starting our list off with skincare, The Ordinary has quickly become one of my favourite brands. Boasting a range of products, including retinoids, oils, vitamin c treatments, and direct acids, The Ordinary provides high-quality skincare at incredibly reasonable prices perfect for a student budget. Both The Ordinary and their parent company, Deciem, are cruelty-free, with the fact that they do not sell their products in China being highlighted in the FAQs of their website. As well as making excellent skincare, the brand features two foundations and two primers, both of which have received impressive reviews. Luckily for us, The Ordinary currently have a store at the Boxpark at Shoreditch, a place which is definitely worth a visit if you are interested in trying any of their products!

Price: Majority of products under £10

Recommended Product: At £9 the 100% Organic Cold-Pressed Rose Hip Seed Oil is one of the pricier products available from the brand, however, the product is amazing for those with dry skin!

  1. Too Faced

 An absolute staple for any makeup lover. The brand’s quirky and adorable packaging and product names has made the brand stand out from the beginning of their career, with the popularity of the brand only rising as time passes. Originally known for being a trailblazing company in the fight against animal testing, the cruelty-free status of Too Faced was called into question after the brand was purchased by Estee Lauder. However, whilst the brand’s parent company are not cruelty-free, Too Faced confirmed not long after the acquisition that the brand will continue to not be sold in China, restoring fan’s faith in the brand.

Price: On the pricier side, however, the quality of the products definitely lives up to the more expensive price point.

Recommended Product: The Chocolate Bar Eye Shadow Palette may be the most hyped up eyeshadow palette by the beauty gurus on social media, but this is one product which truly lives up to the height. Featuring 16 shadows with adorable names, this palette is perfect for those who love a neutral but glamorous eyeshadow look. Oh, and it smells like chocolate, which is always a plus in my book.

  1. Milani

Whilst not a household name in the UK, Milani consistently create high-quality makeup products at a high street price. Although not the most easily accessible of the brands, their products are currently available on, where orders over £15 receive free delivery. Citing Milan as their inspiration, Milani has created a set of products which truly deserve more hype.

Price: For the most part, quite reasonably priced. Comparable to more the more expensive of common high street brands.

Recommended Product: Whilst their Amore Matte Lip Cream’s certainly deserved a mention for being an incredible matte liquid lip for, under £10, the baked blushes are undoubtedly my favourite of their products. At a reasonable price point with an incredible colour payoff, their baked blushes are truly an exceptional product.

  1. NYX Cosmetics

A branch which has received an incredible amount of hype since it began to be stocked in Boots several years ago, NYX cosmetics offer an incredibly impressive range of products at a price point that is friendly to a student budget. If you are looking to experiment with colour, NYX would be the first brand I recommend due to their expansive shade ranges. Whilst their parent company is not cruelty-free, NYX cosmetics as a brand is, making them an attractive brand to those wanting to find cruelty-free makeup.

 Price: High street prices

Recommended Product: For those looking for a matte lip without the super dry feeling, the Soft Matte Lip Cream is for you!

  1. Kat Von D

Whilst Kat Von D is another pricier brand, it feels almost wrong to conclude this list without mentioning her work in pioneering cruelty-free and vegan makeup. Featuring wide shade ranges and edgy colours and design, the makeup of Kat Von D has reached almost cult status in the makeup community. For those wanting to find makeup with exclusively vegan ingredients, here would be a good start, with the brand previously expressing how they are looking to make all of their formulas 100% vegan.

Price: Kat Von D is a more expensive brand, offering products which may be more of an investment if you are willing to save for her products.

Recommended Product: Kat’s Tattoo Liner is an incredibly pigmented eyeliner perfect for those who like a bold winged look.

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