Last weekend, Positiva Records took over Ministry of Sound to celebrate their 25thanniversary. Founded by Nick Halkes and Jason Ellis in 1992, the label has seen success after success in the EDM world. If you did not know already, Positiva is the record company that has provided the soundtrack to the club scene for the past two decades: responsible for the likes of Martin Garrix, David Guetta, Swedish House Mafia, Martin Solveig, and Axwell and Ingrosso. After kicking off the celebrations with a small industry event as Spiritland on the 2ndof may, the quarter centenary celebration will continue throughout the year: the label is hosting a virtual exhibition, giving fans the opportunity to delve deeper into the rich history of the label, as well as more one-off parties and special releases.
The 4th of May line-up included Ferry Corsten and Lange, but CUB was lucky enough to attend the 5thof May celebration hosted by Together. The night included some of their finest up-and-coming artists: Junior Jack, Restless Funk, Jay Pryor, Jonas Blue, and David Zowie: the man who brought us ‘House Every Weekend’ in 2015. The popularity of this iconic dance label is not new-founded, either. They have been responsible for a long list of staple club tracks such as Vengaboys: ‘We’re going to Ibiza’, Shapeshifters: ‘Lola’s Theme’, Coco: ‘I Need A Miracle’, Fragma: ‘Toca Me’, Deep Dish: ‘Flashdance’, Shy FX: ‘Shake Your Body’ and so many more. Collectively then, it is no surprise that the Positiva bunch have racked up an impressive list of achievements: 14 number 1s, 67 top ten hits, 35 million UK sales and 3.3 million UK album sales. Positiva is one of the few dance record labels that has stood the test of time. The music they are producing now is just as (if not more) popular as the music they were producing in the nineties. The timeless popularity of Positiva Records was reflected in the eclectic attendees at Ministry of Sound, which consisted of people of all different ages and from all different walks of life enjoying the music the label has to offer.
Jason Ellis, Positiva’s A&R director, hopes this celebration will give them: ‘the opportunity to shine a light on many of the classic tracks that [they’ve] been involved with over the years, and take a minute to celebrate what a lasting impact the music has made on so many people.’He also noted that:
“For Positiva, rather than being genre specific, it’s always been about seeing what’s working in clubland at any given time and trying to bring the best of the underground into the mainstream and to a wider audience.”
What you realise after going to these events is that the club space is the perfect environment to bring the underground to the foreground, an achievement Positiva is proud to be celebrating with these events.
To find out more about Positiva, their artists, and future events, visit: http://positivarecords.com/