Viva La Vulva- The Vagina positive Bodyform advert

There I was. Sitting on my bed, feeling bloated and sad for myself because the dreaded red had occurred when suddenly the new Bodyform advert came rolling onto my screen and I must say- it was utterly amazing! The advert tackles the most awkward and unspoken moments that occur during your period and just general sensitive issues that come with the package of being a woman. Here is my analysis of that advert and how brilliantly it was done!

My favourite moment of this advert is when a young girl is observing herself using a hand-held mirror and it brought back memories of myself doing the same because, to be honest, we were all very interested with our vaginas once we realised their capabilities and some of us still are! As a young girl, viewing your own sexual organs for the first time, it is a scary and awkward experience because…well the vagina is just a weird organ! It is why this advert is brilliant at trying to get rid of this ‘fear of the vagina’ by making it visible through different art styles. I guess, when we first come to understand what our bodies do, we are intrigued and disgusted with it- and the help of social media choking us with ideals and boys thinking periods are gross and vagina’s are purely for them to stick theirs in, it can be hard for a young girl to learn to love her vulva!

Imagery! Purses, crystals, knitting, oceans, hallways, sea shells, lemons, grape fruits and so much more!!

The imagery used in this advert is stunning! The use of the shell at the very beginning reminded me of ‘The Birth of Venus’, the iconic painting of a beautiful lady, covering her private parts whilst standing inside a clam. This imagery creates a romantic and elegant metaphor for the vagina, showcasing our womanly parts as something beautiful and natural which I believe is the perfect starting point for encouraging positivity around the presentation of the vagina. The next image used is a fruit- a grape fruit. This image suggests the taste and colour of the vagina. Interesting, the grape fruit sings the background song of this advert which, again, perfectly encapsulates this female body positivity using Camille Yarbrough’s “Take Yo’ Praise”. This song suggesting to audience members that we should praise our vulva for all it does, for the good and the bad in a sense! Yes, our vagina can be a right pain. Cramps and blood is not what we wanted as a young girl growing up and the trauma that comes with the dreaded red is not fun at all but we must also remember how brilliant our organ is! The clitoris has 8,000 nerve endings and many women can climax or ejaculate several times during sex- now THATS something we should praise because heck knows I do!

Explore your vagina! Enjoy all the amazing things it can do and make you feel!!

The imagery also directs towards the mothering nature of the vagina, the use of the knitting metaphor and the purse also relate back to the home, back to the woman’s ability to create a family. In terms of giving birth, the vagina is a bloody machine- pardon the pun! A woman can stretch over 10inches to allow her allow to pass through her organ and once you see how big 10inches is, believe me, you will be amazed at your vaginas superpowers!

Another brilliant moment is when the Barbie doll looks down at her naked body and does not have any sexual organs which I found interesting. This can be taken in two ways- both brilliantly portrayed. The first being that when Barbie was created, she did not come with a vagina, why was this? Was it because it would be inappropriate to place a vagina on a doll for young girls but then again, many baby dolls have sexual organs. Heck, the new baby Annabel boy baby has a working penis which can pee! So why not give Barbie her sexual organs? Thus, not teaching girls that this is how your body should look and that to have a vagina is a positive thing and should be celebrated. The second being that even if you do not have a vagina, if you are a trans woman or if your vagina has been constructed or reconstructed, you are still a woman and should love whatever you have in your pants! Barbie was beautiful with a mere plastic crotch so anyone can be beautiful with whatever they have.

Interestingly, at the end of the advert several woman give their view about this topic. My favourite being the little old lady who says, ‘I have never seen another woman’s vagina’ and in some peoples cases that is so true! It made me think, at a young age, boys are very out-there with their body and will show anyone their penis- it’s part of guy culture to be positive about their organs, measuring them, comparing them and so on, but for girls we do not do that! We hide ours away and rather TALKS about what it looks like, which is why this advert is perfect. It finally shows girls vaginas, making it clear that everyone’s is different and special in its own way. Perhaps that’s what women need, to see that a vagina will never look the same to another’s and you know what, we should be thankful that our vaginas are snowflakes!

Put perfectly by a very lovely lady in the credits; ‘there is no wrong answer down there’.

We should love our vaginas for all their little lumps and bumps, their different smells and shades because it holds so much power and strength. When I have a daughter, I will make sure she understands that there will be bad days were she hates her body and she feels bloated, but that her body is a machine. A miracle. And can do so much more than she realises. Love your vulva.

Thank you Bodyform.

BodyForm – Viva La Vulva

 

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