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Behind The Scenes

Producing a student fashion show is a huge undertaking that takes commitment and coordination for a successful show, with designers feeling proud. Hend Draz, a student at University of Arts London, has a passion for fashion. In an interview with her, she details her experience organizing a fashion show and designing her clothes when she was in year 12, for an EPQ project, showcasing her take on fashion modesty.

First of all, why are you into fashion?

HD: Fashion has always been something I’m into, I’ve always styled my sisters and friends and gave them ideas and inspiration. I then decided that I wanted to do fashion at university because it’s something I want to reflect on an online business for modest clothes that has a touch of style and modernity. I think fashion is a reflection of my self-confidence. I get excited when someone compliments my style and asks me from where I get my jeans or blouses, etc. Inspiring people makes me really happy, especially when it comes to fashion and style.

How long did it take to organize a show and the journey it takes to the day where the clothes are showed off?

HD: The whole process took around 6 months; researching the different styles I wanted to incorporate, collecting sources and inspiration, investigating different designers and different structures of fashion shows. Organizing my workload was stressful due to time constrictions and deadlines coming closer.

How did you organize your time between making the show and your clothes?

Outfit created by HD

HD: For the clothes, I spent most of my time at my school, during my free periods and after school to make the outfits. I didn’t have a working sewing machine at home so I spent most of my time at school trying to finish my garments. What made it stressful is that most of the machines at school was either faulty or didn’t work. It stressed me out but what made me more stressed was that when I made the clothes had to be supervised. It became an issue when sometimes I couldn’t find a teacher to supervise me which delayed the clothes being ready to be on display.

Besides the complications, I mind mapped my ideas. I wanted a clear structure of what my designs would look like and the measurements I wanted. This then led to me finding three models who had the correct measurements to fit the outfits. This helped when I was rehearsing my presentation in an art room where the show would take place. I had the opportunity to see how the models would walk and it gave them time to prepare for the day.

How did you feel when you saw your designs on stage?

HD: When I saw them, I felt so happy and overwhelmed. I just couldn’t believe it happened as it is my first miniature show. It still meant a lot because it is my dream to be a designer.

Any tips or advice for future designers?

HD: I would advise them to have good time management skills and start early when planning a show. It makes the processes less stressful and reduces any complications arising on the day of the show.

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